Haptik Business Blog

A Complete Review of Haptik vs Gupshup

Team Haptik — Fri, 09 Aug 2024 09:56:26 GMT

Conversational AI has made rapid and significant strides in the recent past, evolving from simple rule-based chatbots to sophisticated AI systems capable of understanding and responding to complex queries. It has empowered businesses to engage in sophisticated, context-aware, and personalized conversations at scale - reducing wait times and providing seamless assistance round the clock.

GPT-4o Mini and Llama 3.1 8B: Powerful and Cost-Effective LLMs for Enterprise at Scale

Team Haptik — Tue, 30 Jul 2024 11:05:59 GMT

Since the release of ChatGPT, multiple trends have emerged in the bustling world of generative AI. The range of large language models (LLM) continues to expand, with specialized models for specific business requirements. GPT-4o Mini, released by OpenAI, and Llama 3.1 8B by Meta stand out as highly-efficient models that offer more advanced natural language understanding (NLU) and generation capabilities, enabling more human-like and context-aware conversations. They provide robust capabilities for task automation, streamlined customer service, and data-driven decision-making, making them great choices for enterprises to enhance their operations without incurring high expenses.

Jio Haptik Pioneers Future of Business in Middle East with GenAI

Team Haptik — Thu, 25 Jul 2024 10:32:16 GMT

This article originally appeared on Khaleej Times.

Jio Haptik, a major player in Generative Artificial Intelligence (Gen AI) solutions, is expanding into the UAE and Saudi Arabia.

WhatsApp Flows: Bringing Structure to Business-Customer Interactions

Team Haptik — Tue, 09 Jul 2024 23:15:00 GMT

WhatsApp for Business has, for a long time, underpinned the way businesses interact with customers and vice-versa.

Generative AI in eCommerce: 5 Ways It Boosts Operational Efficiency (and Reduces Costs)

Team Haptik — Wed, 03 Jul 2024 12:50:26 GMT

Generative AI’s predictive capabilities, combined with its power to automate repetitive tasks and optimize processes at scale, make it an invaluable asset for eCommerce businesses. It transforms the operational ecosystem of companies through strategic automation of daily tasks and unlocks new avenues for growth. Beyond internal benefits such as efficiency gains and cost reduction, the process improvements and automation driven by Gen AI also translate to a more streamlined customer experience, fostering loyalty, retention, and higher customer lifetime value (CLV).

List of Leading WhatsApp Assistants in the UAE 2024

Swagata Mondal — Wed, 26 Jun 2024 23:15:00 GMT

WhatsApp, with over 8 million users in the UAE, is the #1 communication channel in the UAE. It offers businesses the unique opportunity to engage with customers seamlessly and effectively. By leveraging WhatsApp’s extensive features, companies can enhance customer service, drive sales, and foster stronger connections with their audience.

5 Ways Generative AI Transforms Customer Support in eCommerce

Team Haptik — Wed, 26 Jun 2024 07:12:21 GMT

Generative AI’s ability to generate new content at scale, translate text in real-time, and offer end-to-end assistance unlocks unprecedented efficiency and agility in customer support. With Gen AI, eCommerce businesses can provide always-on customer support almost mimicking human-level intelligence, answer diverse queries (both routine and complex) to lighten the load on human agents, and deliver customer satisfaction (CSAT).

5 Ways Generative AI Transforms Marketing in eCommerce

Team Haptik — Fri, 21 Jun 2024 13:54:59 GMT

Generative AI is driving a new wave of transformation in eCommerce. By leveraging the technology, businesses can seamlessly adapt to evolving customer expectations and foster competitive advantage. Gen AI in eCommerce is a strategic asset for modern enterprises to boost their marketing campaigns, amplify customer acquisition, and maximize the returns on investment (ROI).

WhatsApp Pricing 2024: Meta Announces Updated Conversation-Based Pricing for Utility and Marketing Messages

Team Haptik — Wed, 05 Jun 2024 08:02:35 GMT

Meta has announced that it’s revising the rates for Utility and Marketing conversations on WhatsApp. The new Utility pricing is effective August 1, while updated Marketing pricing is effective October 1, 2024.

GPT-4o & Gemini 1.5 Flash: What the Upgraded OpenAI & Google’s AI Models Mean for Enterprises

Team Haptik — Wed, 15 May 2024 15:20:12 GMT

The advanced multimodal capabilities of OpenAI’s newly-launched GPT-4o (‘o’ stands for Omni, comprising all modalities in the same model) mark a significant leap for enterprises as GPT-4o can reason with text, audio, and video natively. Google’s Gemini updates, unveiled at the Google I/O Developer Conference, also showcased exciting new applications aimed at helping humans leverage AI to improve their day-to-day lives.